Meet the Team

Graham Hudson eAA Secretary
GA Partnership Ltd – Independent Consultancy

Graham is a long-standing member of the educational assessment community, having worked in the sector for over 30 years. He has been involved in many of the significant developments in general qualifications, including the introduction of GCSEs, Curriculum 2000 and National Curriculum at Key Stage 4.

Whilst at QCA he was responsible for the marking and collecting data for the Key Stage tests and after a move to DRS Data Services Limited was part of the team responsible for the first implementation for the live marking of UK examinations using scanned scripts.
Graham’s interest in e-Assessment started whilst at QCA where he led a development change programme involving all the regulatory bodies in the UK looking at the uses of new technologies in assessment, having won several £m of funding from the Treasury.

Latterly Graham has owned a franchise helping business to be successful at selling their products and services and now runs his own consultancy businesses supporting organisations in the assessment sector.

Emma Hall
Emma is Head of Business Development at Surpass Assessment and has more than a decade of experience in the e-assessment industry.

During that time Emma has worked closely with a diverse range of assessment organisations to help them explore how they can make the best use of technology, whilst understanding and tackling the challenges that moving to a new assessment system can involve.

Since 2018, Emma has led the Business Development team at Surpass Assessment’s UK head office, where she works to guide awarding organisations and assessment providers around the world through the process of selecting and implementing new assessment solutions.

Emma’s work with new e-assessment adopters has given her a keen interest in how we can better support people facing this change, to ensure the least stressful experience for every e-assessment user and candidate, and to this end Emma has also been a board member of the e-Assessment Association since 2018.

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Sarah Hetherington
Sarah is Director of Legal & Finance for AlphaPlus Consultancy Ltd, and is responsible for overseeing the finance function, reporting to the board, and also reviews contracts in conjunction with the Director of Sales.

After a degree in Classics at the University of Cambridge, Sarah trained as a Chartered Accountant (ICAEW) with Coopers & Lybrand (now PwC), working in the Manchester, Cambridge and Belfast offices. During and after qualification Sarah specialised in public sector audit, particularly in local government and the health sector. Following on from this, Sarah worked as a GP fund manager and a School Bursar, whilst bringing up a family, and in 2008, moved into the charitable sector in Northern Ireland, until moving back to England. During Sarah's time in Belfast, she also taught the Accountancy module for Level 3 Professional Studies for the School of Mechanical and Aeronautical Engineering in Queens University for three years.

Sarah joined AlphaPlus Consultancy Ltd in January 2017.

Hannah Ciborowska
I have over 15 years’ experience in the field of education and assessment. Currently I am part of the Global Exams Services team with the British Council, the United Kingdoms’ international organisation for cultural relations and educational opportunities. We are the world’s most trusted exams services partner providing account management to more than 140 education and assessment organisations each year.

In my current capacity I am responsible for building tailored solutions for organisations to help them successfully offer their qualifications and examinations internationally. This involves supporting growth strategies, digital assessment transformation initiatives, and implementation in global markets. I bring unique insights having worked the leading education and assessment technology providers and a wide range of awarding organisations in diverse contexts.

With a truly global perspective and a passion for problem-solving, I regularly collaborate to exploit opportunities, tackle challenges and improve educational outcomes for everyone. My special interests at the moment are using AI solutions effectively to enhance human impact enjoy and using technology to widen access. I joined the eAA board to get more involved in promoting the value of the association and support the building of strong connections across the global assessment community.

Adam Foley
Adam Foley is a Charted Fellow of the Chartered Management Institute and has led the creation of digital exams and linked innovation for over 20 years. As an early adopter of digital exams, he has directed vocational, professional and high-stakes GQ delivery, and has a wealth of experience creating bespoke and trusted solutions for global blue-chip clients.

Adam is currently Head of Digital Innovation with Surpass Assessment has a well-established history in the assessment sector, having previously worked with AAT, Pearson, ACCA, ICAEW and AQA developing alternative assessment solutions and driving sector adoption.

Adam has a keen interest in AI and Machine Learning as well as creative and innovative uses of Edtech. He believes education is the foundation that we build our society on, and it is the very best way to secure a positive future.

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Dr Jennifer Hove
Dr. Jennifer Hove is the Director of Data and Reporting at the Education Quality and Accountability Office (EQAO), Ontario, Canada’s large-scale educational assessment agency. As a leader in educational measurement and assessment analytics, Jennifer has expertise in academia, government and the K-12 education sector, producing actionable insights to help drive educational improvement. She has over two decades of experience leading high-performing psychometric, data science, and research teams, driving digital transformation and creating innovative assessment data and reporting systems. Jennifer and her colleagues at EQAO are two-time winners at the International e-Assessment Awards, having received the 2025 Best Research award and the 2024 Best Practitioners of the Year award.

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Aga Jop
I have extensive hands-on experience in international education and assessment management. With a background in linguistics and language assessment, I started working in assessment in UK awarding organisations almost 20 years ago. I initially worked in assessment development and delivery with traditional pen/paper exams and then spearheaded a project to digitise examinations for an accountancy body.

In 2015, I introduced e-assessment and remote invigilation in professional certification exams as one of the earliest UK adopters of RI technology at scale. I worked closely with employers managing large national (NHS and local government) and international (United Nations agencies) education and training programmes for public finance professionals.

I have direct experience in education policy development, having worked closely with governance (education and exam boards) and oversight bodies (IFAC and FRC) and participated in the UK government initiative to develop the L7 accountancy and finance apprenticeship. In October 2020, I joined Examity (now part of Meazure Learning) and manage relationships and support 60+ international clients and their online exams delivery.

Louella Morton

Louella Morton is Co-CEO of TestReach, a leading provider of online assessment and remote proctoring solutions. With a strong background in technology leadership and business growth, she has guided TestReach to become a trusted partner for professional bodies, awarding organisations, and government agencies worldwide. Louella is passionate about using innovation to make exams more accessible, secure and candidate-friendly. In addition to her executive role, she is an active mentor of female entrepreneurs, supporting the next generation of business leaders. Louella brings a wealth of strategic, commercial and operational expertise, with a focus on delivering real impact for clients and learners alike.

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Anna Phelan

Hi, I’m Anna Phelan, Head of Product at Eintech for the end-to-end digital assessment management platform Rogo.

I enjoy leading a fantastic cross functional team to plan, build, launch, manage and iterate world class solutions; currently delivering millions of assessments annually in over 180 countries.

I have many years experience in product development with a particular passion for assessment; it has been a pleasure to realise the requirements of many awarding bodies of differing sizes, regulated by different bodies e.g. FRC & Ofqual.

I believe the end user is key to software development and at Eintech we look to ensure both candidates and awarding bodies have a seamless experience using the platform. We are engaged in consistent research when it comes to the pain points of our user base and technology in the assessment space at large.

I also regularly engage with many of our candidate users through my monthly column in PQ magazine.

It's been a pleasure to join the board, contribute to the continued growth of e-assessment, and collaborate with this thriving forward thinking community.

Stuart Shaw
Stuart is Honorary Associate Professor of University College London in the Institute of Education - Curriculum, Pedagogy & Assessment. He has worked for international awarding organisations for over 20 years and is particularly interested in demonstrating how educational, psychological, and vocational tests seek to meet the demands of validity, reliability, and fairness. Stuart has a wide range of publications in English second language assessment and educational/psychological assessment and research journals (around 150 publications including more than half a dozen books). Stuart is currently engaged in another major writing project with research colleagues from Trinity College Dublin University (Ireland) – Prof. Damian Muchan and Dr. Evgenia Likhovtseva, which takes as its focus externally moderated school-based assessment from an international perspective. This book is entitled: International practices in moderating high-stakes, school-based assessment.

Stuart is the Chair of the Board of Trustees of the Chartered Institute of Educational Assessors (CIEA) as well as being a fellow of the CIEA. He is a Fellow of the Association for Educational Assessment in Europe (AEA-Europe). Stuart is an elected member of the Council of AEA-Europe and is Chair of its Scientific Programme Committee. He is also an Honorary Life Member of the Board of Trustees of the International Association for Educational Assessment (IAEA). He has also chaired the e-AA 'Research' Award Committee for the last two years. Stuart has contributed to international debates on validity and fairness (see, for example, Special Issue of Assessment in Education: Principles, Policy & Practice, 2016) and at international Presidential Roundtable events (e.g. BERA). Stuart regularly presents at British, European and International conferences and has given keynote presentations.

Garrett Sherry
Garrett Sherry is an international assessment leader, having delivered successful e-assessment client projects across Europe, Middle East, and Australia over two decades. He has senior business leadership experience as Prometric’s former VP EMEA.

Garrett is now an independent strategy advisor to exam owners and technology providers and serves as director at a prominent education trust in Ireland, supporting 1,200 K-12 school students.

As a dedicated e-assessment advocate, Garrett recognises its ability to deliver fair, reliable, and valid examination processes and outcomes. He has advocated at many assessment events, including ATP, CIECA, and the e-Assessment Question, sharing his international e-Assessment perspectives.

For the eAA, Garrett brings substantial association governance skills as a past Chair of the European Association of Test Publishers, founding advisory board member of the Centre for Assessment Research at Dublin City University, and past Dublin region president of Irish Business representative group IBEC.
He is also a member of the Institute of Directors and the Chartered Institute for Securities & Investment.

Garrett’s experience bridges the e-assessment worlds of academia, business, and associations.

Matt Wingfield
With over thirty-four years’ experience within the education market as a teacher and working in a variety of roles for technology providers and exam awarding bodies, Matt has built-up significant understanding of the issues relating to the use of technology enabled assessment within education.

Matt is a founding member of the eAssessment Association, having joined its first board in 2010, becoming Chair in 2012, a position he held until being appointed interim CEO in 2021. Under his guidance, the association grew significantly to 3,200+ members, with increasingly profitable annuity revenues from a growing number of sponsors.

Matt now works as an independent consultant within the educational technology sector, supporting technology providers with market strategy development and exam awarding bodies and educators in maximising the positive impact of assessment technologies.

He believes that the association has a clear remit to support and inform policy-makers, providers and educators around the world in the use of technology enabled assessment as an everyday part of learning.

Given his longstanding involvement with the eAA, Matt remains committed to working closely with other members of the board and its operational team to deliver this remit and to help the association deliver meaningful value to its members.

Tracey Shrimpton, Marketing Advisor
Since 2019, Tracey has served as the Marketing Advisor for the eAA, playing a pivotal role in advancing the organisation's marketing and communications efforts. Having worked in marketing for over 30 years, much of it dedicated to supporting non-profit organisations, Tracey  has extensive experience in delivering and implementing effective strategic marketing initiatives.

Beyond strategy and planning, Tracey provides hands-on support across all marketing channels, ensuring the eAA effectively meets its mission to celebrate and promote the role of technology in enhancing learning and assessment.

Adam Taylor eAA Operations Manager
Adam joined the e-Assessment Association in May 2023. Adam brings to the team a diverse skill set developed through a career in conferences and events, project management, and general operations within membership organisations/ associations. A career based entirely in the third sector, Adam also takes a keen interest in communications and engagement, especially concerning volunteer engagement.

In the office for 28 hours a week, Adam works with the team to manage the day-to-day operational running of the eAA, and works closely with the Board and CEO to help realise future ambitions and plans for the organisation.

Adam works with community-based music organisations, composes and arranges music, and runs a small publishing company specialising in music for brass instruments.

Deborah Akpan, Sales & Marketing Executive
Deborah Akpan joined the e-Assessment Association in 2024 as a Sales and Marketing Executive. With a passion for innovative marketing and a background in sales, Deborah plays a pivotal role in driving the association's growth and enhancing its brand presence.

Deborah's career has been marked by her ability to manage diverse marketing campaigns, from concept to execution, while maintaining strong relationships with stakeholders. Her previous roles have equipped her with a deep understanding of digital marketing strategies and the importance of engaging communication.

Deborah is not only dedicated to her work at eAA but is also committed to making a difference outside the office. She has been actively involved in charitable initiatives, organising events that have raised funds for causes close to her heart.

Kathryn Meanwell, Administrator
Kathryn joined the e-Assessment Association in January 2025, bringing over 20 years of experience in administration, data analysis, and office management across the Utilities and Education sectors. A detail-oriented professional, she excels in streamlining processes, managing data, and supporting operational efficiency.

In her role at the eAA, Kathryn works 20 hours per week, overseeing the maintenance of the association’s website, assisting with financial processes, and curating the monthly newsletter. She also provides vital administrative support to both the team and the board, ensuring smooth operations and effective communication.

Outside of work, Kathryn dedicates her time to raising her family and actively supporting her two daughters in their sporting activities.