Cookie Policy

Last updated: September 2026

This Cookie Policy explains how the e-Assessment Association Ltd (“eAA”, “we”, “us”, or “our”) uses cookies and similar technologies on our website.

This policy should be read alongside our Privacy Policy, which explains how we use personal data more broadly.

1. Who we are

e-Assessment Association Ltd

Registered address:

e-Assessment Association Ltd,
c/o AlphaPlus, c/o AQA Education Ltd,
Devas Street, Manchester, M15 6EX

2. What are cookies?

Cookies are small text files placed on your device when you visit a website. They help websites function properly, improve performance, and provide information to site owners.

Cookies may be:

• Session cookies – deleted when you close your browser
• Persistent cookies – stored on your device for a set period

Cookies may also be set by us (first-party cookies) or by trusted third parties (third-party cookies).

3. How we use cookies

We use cookies for the following purposes:

• To ensure the website functions correctly
• To improve website performance and usability
• To understand how visitors use our website
• To support secure forms and user interactions
• To support our communications and marketing activities, including measuring the effectiveness of campaigns, understanding which content and communications are most useful to visitors, and, where consent has been provided, delivering relevant advertising and helping us reach organisations and professionals who may be interested in digital assessment.

We do not use cookies to identify you personally without your consent.

4. Types of cookies we use

a) Strictly necessary cookies

These cookies are essential for the website to operate and cannot be switched off. They include cookies that enable:

• Page navigation
• Secure form submissions
• Website security and stability

These cookies do not require consent.

b) Analytics and performance cookies

These cookies help us understand how visitors interact with our website, such as which pages are visited and how users move around the site.

They allow us to improve the performance and design of the website.

Analytics cookies are only used with your consent.

c) Functional cookies

These cookies remember choices you make (such as language or region) and provide enhanced functionality.

They are optional and require consent.

d) Marketing and communications cookies

Marketing cookies help us understand the effectiveness of our communications and advertising. Where you have provided your consent, they allow us to:

• measure the performance of our marketing campaigns
• understand how visitors interact with our website after viewing advertisements
• show relevant advertising to previous visitors to our website (remarketing)
• create advertising audiences to help us reach organisations and professionals who may be interested in digital assessment. 

These cookies are only activated after you have consented to Marketing Cookies through our cookie preferences.

5. Cookies set by third parties

Some cookies may be set by trusted third-party platforms that we use to support our services. These may include website analytics providers, customer relationship management systems, event management platforms and advertising platforms such as LinkedIn, Meta and Google. 

These providers act as data processors and apply appropriate data protection safeguards. Cookies from these platforms are only used in accordance with your consent choices.

Where you have consented to Marketing Cookies, these providers may use cookies or similar technologies to measure campaign performance, understand website interactions following advertisements and support our marketing activities.

6. Managing your cookie preferences

When you first visit our website, you will be given the option to:

• Accept all cookies
• Reject non-essential cookies 

You can also control cookies through your browser settings at any time. You may withdraw or update your consent for Analytics and Marketing Cookies at any time by accessing the Cookie Settings available on our website. Please note that disabling certain cookies may affect website functionality.

7. Changes to this Cookie Policy

We may update this Cookie Policy from time to time. The most recent version will always be published on our website, with the updated date shown at the top of the page.