the e-Assessment Association

Meet The Team

The e-Assessment Association's Executive Team works to deliver the day-to-day activities of the association, and to generate increasing revenue streams to be ploughed back into the eAA services.

The e-Assessment Association Board has the overall responsibility for the governance of the association, as well as shaping the overall strategy and trajectory of the association.

The eAA Board is made up of both individual members and corporate members, as per our constitution, who each agree to serve a three year term to support the aims and objectives of the Association.

Please contact the eAA at [email protected] for more information and full speaker profiles.

The Operations Team

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Patrick Coates

eAA Chief Executive

Patrick Coates eAA Chief Executive

Patrick Coates eAA Chief Executive

International Skills UK, Director

I have worked in e-assessment for over 25 years having worked in all its aspects around e-testing, e-marking and e-portfolio. During this period, I have worked with a diverse range of organisations both as an employee and as a consultant. This has included both large and small e-assessment vendors, UK and International regulators, as well as organisations using e-assessment technologies. In my most recent roles I have been working in companies using AI to support e-assessment and it is technology like this, that is going to create huge changes in our industry and provide opportunities to better support candidates.

As CEO, my focus is to position the e-AA as a global organisation, representing the interests of all our sponsors and members. I want to extend the range of services that the e-AA has available and to educate those outside the industry on the benefits that technology has to offer assessment.

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Adam Taylor

Operations Manager

Adam Taylor eAA Operations Manager

Adam joined the e-Assessment Association in May 2023. Adam brings to the team a diverse skill set developed through a career in conferences and events, project management, and general operations within membership organisations/ associations. A career based entirely in the third sector, Adam also takes a keen interest in communications and engagement, especially concerning volunteer engagement.

In the office for 28 hours a week, Adam works with the team to manage the day-to-day operational running of the eAA, and works closely with the Board and CEO to help realise future ambitions and plans for the organisation.

Outside of the eAA – Adam works with community-based music organisations, composes and arranges music, and runs a small publishing company specialising in music for brass instruments.

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Natalya Yeo

Administrative Coordinator

Natalya Yeo eAA Administrative Coordinator

Natalya worked in various assessment teams for over 12 years, supporting Diploma and pilot programs, e-marking, grade processing and data storage, as well as serving numerous Grade Award committees. Coupled with her later experience in regional project management and quality assurance roles, Natalya offers a wealth of frontline customer support and operational administrative expertise.
As part of eAA Operations Team, Natalya helps with its daily smooth running, working closely with Sponsors, the Board, and other internal and external stakeholders.
Her other ventures include running a translation and localization business, writing books and volunteering as an interpreter.
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Anna Cavadias

Content Manager

Anna Cavadias Marketing & Administration Coordinator

Anna joined the e-Assessment Association in February 2020. A versatile marketing professional with a career spanning arts marketing, events, market research, publishing and media promotions.

Working 8 hours a week for the eAA, Anna leads on all of the core membership communications, including maintaining the website e-assessment.com and curating the quarterly newsletters. Anna also provides administrative support to both her colleagues in the Executive Team and the eAA Board.

Anna brings extensive experience to the team including

  • Event marketing - from inception to implementation. Including Wandsworth Arts Fringe, Wandsworth Artists’ Open House, travel exhibitions, launch events, parties and networking events.
  • Brand identity and evolution. Development and roll out of new and existing cross platform brands.
  • Market Research and analysis.  Recruiting and moderating focus groups, preparing and presenting reports, formulating and analysing surveys, working with teams to implement findings.
  • Working with internal stakeholders to align strategic aims and maximize success of marketing communications

Anna can be contacted at [email protected]

The Board

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Graham Hudson

eAA Chair

Graham Hudson eAA Secretary

GA Partnership Ltd – Independent Consultancy

Graham is a long-standing member of the educational assessment community, having worked in the sector for over 30 years. He has been involved in many of the significant developments in general qualifications, including the introduction of GCSEs, Curriculum 2000 and National Curriculum at Key Stage 4.
Whilst at QCA he was responsible for the marking and collecting data for the Key Stage tests and after a move to DRS Data Services Limited was part of the team responsible for the first implementation for the live marking of UK examinations using scanned scripts.
Graham’s interest in e-Assessment started whilst at QCA where he led a development change programme involving all the regulatory bodies in the UK looking at the uses of new technologies in assessment, having won several £m of funding from the Treasury.
Latterly Graham has owned a franchise helping business to be successful at selling their products and services and now runs his own consultancy businesses supporting organisations in the assessment sector.
Graham’s great passion is to harness technology of all kinds to improve the examination experience that candidates face, the reliability of the assessments and marking accuracy.
Graham is happy to be called upon to speak, with key interests in implementation of development programmes, the approach to procuring e-Assessment and other systems, getting the best from your teams, strategic planning and business development.

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Paul Muir

eAA Vice Chair

Paul Muir

Paul Muir is Chief Strategy and Partnership Officer at Surpass Assessment where he is responsible for the strategic direction, innovation, and partnership strategy for Surpass.

Paul has worked in the assessment industry for over 20 years, in roles delivering education and curriculum reform projects across the UAE, Qatar and Saudi Arabia, to transformational roles at Awarding Bodies and Regulators in the UK.

Prior to joining Surpass Assessment in January 2023, Paul spent 7 ½ years at the British Council and was responsible leading their transition from a predominantly Pen and Paper exams business to one led by technology enabled assessment.

Paul has a passion for enhancing access to education globally using technology, especially in parts of the world where this is not always the ‘easy’ path and where innovative and more unique ways of working can be rewarded. Delivering equity in an unequal world of assessment, a ‘Digital Divide’ that was further widened by the Covid pandemic, is where Paul strives to make a significant difference in the coming years.

A regular conference speaker, webinar panellist and blog writer, Paul has also served on the EAA board since 2021 and is also a member of the ATP Security Committee.

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Emma Hall

eAA Secretary

Emma Hall

Emma is Head of Business Development at Surpass Assessment and has more than a decade of experience in the e-assessment industry.

During that time Emma has worked closely with a diverse range of assessment organisations to help them explore how they can make the best use of technology, whilst understanding and tackling the challenges that moving to a new assessment system can involve.

Since 2018, Emma has led the Business Development team at Surpass Assessment’s UK head office, where she works to guide awarding organisations and assessment providers around the world through the process of selecting and implementing new assessment solutions.

Emma’s work with new e-assessment adopters has given her a keen interest in how we can better support people facing this change, to ensure the least stressful experience for every e-assessment user and candidate, and to this end Emma has also been a board member of the e-Assessment Association since 2018.

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Sarah Hetherington

eAA Treasurer

Sarah Hetherington

Sarah is Director of Legal & Finance for AlphaPlus Consultancy Ltd, and is responsible for overseeing the finance function, reporting to the board, and also reviews contracts in conjunction with the Director of Sales.

After a degree in Classics at the University of Cambridge, Sarah trained as a Chartered Accountant (ICAEW) with Coopers & Lybrand (now PwC), working in the Manchester, Cambridge and Belfast offices. During and after qualification Sarah specialised in public sector audit, particularly in local government and the health sector. Following on from this, Sarah worked as a GP fund manager and a School Bursar, whilst bringing up a family, and in 2008, moved into the charitable sector in Northern Ireland, until moving back to England. During Sarah's time in Belfast, she also taught the Accountancy module for Level 3 Professional Studies for the School of Mechanical and Aeronautical Engineering in Queens University for three years.

Sarah joined AlphaPlus Consultancy Ltd in January 2017.

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Tim Burnett

Tim Burnett

Independent Assessment Marketing Consultant.

Tim is on a mission to build thriving communities within the educational technology sector and has been a member of the eAA board since 2015.

Tim is an experienced and active member of the global educational technology community, enthusiastic about the evolution of learning & assessment, passionate about building communities and has a strong reputation for the creative use of technology in marketing.

Over the years, Tim has grown a personal network stretching from North America, Europe and Asia to Australia and New Zealand. He loves to meet interesting new people to share ideas with and collaborate on exciting projects.

Since his days as a trainee teacher, Tim has been interested in advancing learning and assessment through the fair and innovative application of technology.

Tim is proud to be an active member of the eAA and the education community. In addition to supporting the eAA, Tim works as an Edtech marketing and community consultant, supporting some of the most innovative and well-respected providers of technology in education.

Connect with Tim here: https://www.linkedin.com/in/tburnett/

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Hannah Ciborowska

Hannah Ciborowska

I have over 15 years’ experience in the field of education and assessment. Currently I am part of the Global Exams Services team with the British Council, the United Kingdoms’ international organisation for cultural relations and educational opportunities. We are the world’s most trusted exams services partner providing account management to more than 140 education and assessment organisations each year.

In my current capacity I am responsible for building tailored solutions for organisations to help them successfully offer their qualifications and examinations internationally. This involves supporting growth strategies, digital assessment transformation initiatives, and implementation in global markets. I bring unique insights having worked the leading education and assessment technology providers and a wide range of awarding organisations in diverse contexts.

With a truly global perspective and a passion for problem-solving, I regularly collaborate to exploit opportunities, tackle challenges and improve educational outcomes for everyone. My special interests at the moment are using AI solutions effectively to enhance human impact enjoy and using technology to widen access. I joined the eAA board to get more involved in promoting the value of the association and support the building of strong connections across the global assessment community.

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Tim Downie

Tim Downie

Founder of Adactia Consulting Ltd. which provides business and market strategy advice to Assessment and Ed-Tech organisations around the world.

I have worked in the Assessment and Ed-Tech industries for 30 years. This includes 10 years as Sales & Marketing Director for RM Results developing the UK and international e-marking and e-assessment business and senior roles with technology providers to Education and the Public Sector. More recently I worked with organisations, including some E-AA sponsors, from the USA, India, Australia and the UK to help with strategy development and execution.  

I believe in strengthening the foundations of the E-AA so that we have the influence and revenues we need to serve our members and to promote best practice and innovation across the global assessment community.

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Priya Dutta

Priya Dutta

My two-decade career has been dedicated to education. As an Assessment Manager at AlphaPlus, I am part of the team responsible for delivering assessment research and development services to clients, with an increasing focus on online and adaptive assessment.

A deputy head and teacher for many years, I have extensive experience of education management, curriculum design, teaching methodologies and assessment. Prior to that, I worked at Pearson Education in both editorial and operational roles, when educational publishers began integrating digital offerings into their business models.

I am keen to bring my experience and insights of both corporate life and teaching practice to the e-Assessment Association. I am uniquely positioned to offer insights on both digital assessment design and production as well as in-school delivery.

Kirsten Hemingway

Kirsten Hemingway

Kirsten Hemingway

I am passionate about supporting Assessment organisations to be able to try new things and promote the results. I will bring this to the e-Assessment Association and raise the profile of the organisation as a space where we can try stuff, make mistakes and learn.
We have a distance to travel as organisations and I know that we all value the opportunity to work together on some of the bigger issues facing our industry and the people we help.
A lot will be asked of assessment in the near future and particularly of eassessment. Our rapid adoption of Artificial intelligence and our abiilty to begin to integrate with feedback loops in virtual reality using ultra haptic technologies brings us to a place where things that used to be impossible to try out are now going to be available to us. How do we use this capability for good remains undiscovered.
My interest in being a board member will be to help us to make a living while at the same time delivering events which help us to discover the answers to these questions. I am also keen to see our membership grow and include others who are also working towards these aims from other types of organisations. I am keen to expand what we do globally and to grow (carefully) to incorporate other opportunities to improve.

Aga Jop

Aga Jop

Aga Jop

I have extensive hands-on experience in international education and assessment management. With a background in linguistics and language assessment, I started working in assessment in UK awarding organisations almost 20 years ago. I initially worked in assessment development and delivery with traditional pen/paper exams and then spearheaded a project to digitise examinations for an accountancy body.

In 2015, I introduced e-assessment and remote invigilation in professional certification exams as one of the earliest UK adopters of RI technology at scale. I worked closely with employers managing large national (NHS and local government) and international (United Nations agencies) education and training programmes for public finance professionals.

I have direct experience in education policy development, having worked closely with governance (education and exam boards) and oversight bodies (IFAC and FRC) and participated in the UK government initiative to develop the L7 accountancy and finance apprenticeship. In October 2020, I joined Examity (now part of Meazure Learning) and manage relationships and support 60+ international clients and their online exams delivery.

My experience at director level uniquely combines client-side and vendor-side solutions stretching across public and private sector programmes, across modest to multi-million dollar budgets and from small local focus to global reach.

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Sue Martin

Sue Martin

Sue has spent the last 30+ years in a variety of senior management and consultancy positions in the international certification area, starting her career in the pre-Internet era as Regional Manager for Central & Eastern Europe for what is now Prometric. This was followed by global and EMEA management roles with Pearson and Promissor.

In 2006 Sue rounded off the profile by “crossing the great divide” from vendor to client to become Global Head of Certification at SAP and then went on to her current position as Global Head of Certification for TÜV Rheinland. She has always been passionate about helping the industry make certification count, particularly in diverse international environments and geographies with high labor mobility.

Sue has served on a variety of committees and in several industry roles over the years, for example as European Chair of the Association of Test Publishers, British Computer Society Learning & Development Committee member and Strategic Advisor to the EU Digital Skills Initiative.

Sue’s team won the e-Assessment Association Best Practitioner Award in 2022 for the international rollout of online testing which includes practical exams, MCQs, portfolio assessments, oral exams and essays in 10 languages to 45 countries around the world.

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Rajeev Menon

Rajeev Menon

An accomplished sales and product innovation specialist in the assessments space, Rajeev has over 18 years of experience with multiple global assessment providers. He has played important roles in the development of the assessments space in India as part of the leadership team at MeritTrac, one of India’s foremost assessment services company with a global footprint now.

He was involved in creating and introducing some pathbreaking assessment and delivery products including automated spoken English assessments, candidate authentication service for high stake exams, digital marking in India and behavioral assessments for front line sales and leadership positions. He was responsible for establishing an offshore marking practice in India for exams in Europe. He has also worked extensively with experts in the field of IRT as well as item analysis and equating of large volume data in high stakes exams. At Talview, he has been instrumental in some of the key assessment product and services such as Talview Behavioral Insights and Proview – Talview’s remote proctoring solution. 

He also currently provides strategic advice to Recruitment Tech and Ed Tech companies on assessment products.

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Romana Moss

Romana Moss

I have worked in education for over 20 years. I have worked in Universities, a Royal Medical College, a Membership Body, a Conservative and now I work in an Award Organisation. I have vast experience of working in CBT, process enhancement, LMS systems, implementing RI and core system digital transformation. I specialise in innovating education with technology whilst enhancing the value of technology in the workplace across operations.

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Matt Wingfield

Matt Wingfield

With over thirty-four years’ experience within the education market as a teacher and working in a variety of roles for technology providers and exam awarding bodies, Matt has built-up significant understanding of the issues relating to the use of technology enabled assessment within education.

Matt is a founding member of the eAssessment Association, having joined its first board in 2010, becoming Chair in 2012, a position he held until being appointed interim CEO in 2021. Under his guidance, the association grew significantly to 3,200+ members, with increasingly profitable annuity revenues from a growing number of sponsors.

Matt now works as an independent consultant within the educational technology sector, supporting technology providers with market strategy development and exam awarding bodies and educators in maximising the positive impact of assessment technologies.

He believes that the association has a clear remit to support and inform policy-makers, providers and educators around the world in the use of technology enabled assessment as an everyday part of learning.

Given his longstanding involvement with the eAA, Matt remains committed to working closely with other members of the board and its operational team to deliver this remit and to help the association deliver meaningful value to its members.

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Anna Phelan

Anna Phelan

Hi, I’m Anna Phelan, Head of Product at Eintech for the end-to-end digital assessment management platform Rogo.
I enjoy leading a fantastic cross functional team to plan, build, launch, manage and iterate world class solutions; currently delivering millions of assessments annually in over 180 countries.
I have many years experience in product development with a particular passion for assessment; it has been a pleasure to realise the requirements of many awarding bodies of differing sizes, regulated by different bodies e.g. FRC & Ofqual.
I believe the end user is key to software development and at Eintech we look to ensure both candidates and awarding bodies have a seamless experience using the platform. We are engaged in consistent research when it comes to the pain points of our user base and technology in the assessment space at large.
I also regularly engage with many of our candidate users through my monthly column in PQ magazine.
It's been a pleasure to join the board, contribute to the continued growth of e-assessment, and collaborate with this thriving forward thinking community.

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Viral Shah

Viral Shah

Viral Shah heads International Business and Solution Engineering for the education focused unit of Tata Consultancy Services – TCS iON. With more than 18+ years of experience, he has been the innovator of more than 100+ solutions. Under his leadership, TCS iON has been able to open up 8 new international geographies within a very short span of time, as well as, ventured into hardware design which led to breakthrough innovation of transmitting digital content without any form of network.

With the dream to put India on the world map for building great products for Education, he started the journey by transforming one of India’s largest university/ college entrance online in 2011 and then many more by conducting 210 million+ assessments till date. He believes in the power of AI/ ML and has setup research teams focused on NLP, auto marking, voice/ video/ text/ image processing.

Viral has filed more than 25 patents on security of assessments, scanning, question authoring, distribution etc which has helped organisations achieve zero question paper leakage. He has been awarded “Serial Innovator” award by TATA group recognising his contribution towards innovation which has been given to only 3 people in entire TATA group till date.

Garrett Sherry

Garrett Sherry

Garrett Sherry

Garrett Sherry is an international assessment leader, having delivered successful e-assessment client projects across Europe, Middle East, and Australia over two decades. He has senior business leadership experience as Prometric’s former VP EMEA.
Garrett is now an independent strategy advisor to exam owners and technology providers and serves as director at a prominent education trust in Ireland, supporting 1,200 K-12 school students.
As a dedicated e-assessment advocate, Garrett recognises its ability to deliver fair, reliable, and valid examination processes and outcomes. He has advocated at many assessment events, including ATP, CIECA, and the e-Assessment Question, sharing his international e-Assessment perspectives.
For the eAA, Garrett brings substantial association governance skills as a past Chair of the European Association of Test Publishers, founding advisory board member of the Centre for Assessment Research at Dublin City University, and past Dublin region president of Irish Business representative group IBEC.
He is also a member of the Institute of Directors and the Chartered Institute for Securities & Investment.
Garrett’s experience bridges the e-assessment worlds of academia, business, and associations.